The Covid-19 pandemic has changed the way brands communicate. From McDonalds to Audi and Fevicol to Nike, are leaving no stone unturned to educate their consumers with the right messages while leveraging the opportunity. Brands are increasingly being creative and unique in using their logos for promoting social distancing amid the coronavirus outbreak, done never before in history.
Some of the brands that have come up with witty ways to promote the cause are:
The America Fast Food chain separated the golden arches. The Spokesperson explained that despite the temporary separation between the consumers and company due to the closure of some of its restaurants, they can always stay together. McDonald’s is currently offering food through delivery and drive thru.
The German automobile giant, Audi separated the four rings communicating their audience to stay at home and maintain social distancing. The car manufacturer also posted a video on its Twitter handle and wrote, “Stay at home, keep your distance, stay healthy, support each other – we are in this together,” in the caption.
Coca-Cola, a brand that typically celebrates togetherness and love in its ads, showed each letter of its logo separated with the slogan, “Staying apart is the best way to stay connected”.
Argentina’s online marketplace, Mercado Libre, changed its logo on social media platform from shaking hands to elbow bump to promote social distancing.
Nike is promoting social distancing through its tagline, ‘play inside, play for the world’.
Lastly, with brands doing their bit to do all that they can to create awareness about the outbreak, it is definitely our duty to do our bit by practicing social distancing, hygiene and increasing our immunity through right diet and exercise. Stay Healthy! Stay Safe!